Elevator Advertising
Oreo Elevator
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie. LINK
Gold's Gym: Elevator
Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open. LINK
Kagatani Knife: Elevator
LINK
Folliderm: Bald man
LINK
The ad titled Scale, done by Rethink advertising agency for Science World in Canada, is to prove that science can be fun and interesting with a simple fact - “You weigh less on the way down”. Scales were mounted inside commercial and residential elevators allowing riders to test this fact. LINK
Oreo Elevator
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk's favorite cookie. LINK
Gold's Gym: Elevator
Stickers showing two muscular arms were pasted outside the lift doors. Another sticker showing the torso of the body builder with arms stretched was pasted on the inside of the lift wall. When the lift door opened, the arms parted and looked as if the man is forcing the door open. LINK
Kagatani Knife: Elevator
LINK
Folliderm: Bald man
LINK
The ad titled Scale, done by Rethink advertising agency for Science World in Canada, is to prove that science can be fun and interesting with a simple fact - “You weigh less on the way down”. Scales were mounted inside commercial and residential elevators allowing riders to test this fact. LINK
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